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De 3 c's van de nieuwe PR: concepten, campagnes en content
Het vak ‘Public Relations’ heeft het op dit moment niet gemakkelijk. Nog nooit heeft de communicatiediscipline zo’n grote verandering doorgemaakt als in de laatste 2 á 3 jaar.

How I learned to stop worrying and love the brand
The results of this recent survey by Buddy Media got me t

Waarom Obama voor Tumblr kiest (en u dat ook zou moeten doen)
Vorig jaar schreven we al over de lessen die marketeers en communicatiespecialisten konden trekken uit de campagne va

Vergeet YouTube niet in uw online PR mix
Volgens onderzoek van online searchspecialist Comscore is YouTube de tweede grootste zoekmachine ter wereld,

FINN Survey: "Law Marketing Trends Belgium" 2011
FINN PR asked 50 of the most influential Belgian business law firms which trends they expect to emerge in law marketing in 2011. Most law firms report that they expect the era of the 'rai

On the origin of functions: why the legal sector is increasingly embracing marketing and communications.
In nature, birds have developed the most incredible features and behaviour to impress

Webinars: online seminaries als marketingtool
Een interessante marketingtool die recent opgang maakt in België is het webinar.

Bedrijfsblog: Hoe schrijf ik een interessant verhaal?
Je werkt al enkele jaren voor je bedrijf, je bent op de hoogte van alle bedrijfsprocedures en je weet je dienst of product perfect te verkopen.

Online marketing by law firms in Belgium
(You can also download this paper as a PDF file. Opens a new window) INTRODUCTION: THE BURGER KING CASE “At the Law Firm Business Development Forum, Anne Chwat, General Counsel of Burger King, told the story of being surprised with a class action suit for violating an anti-trust rule she didn’t know existed.What did she do? She did a search for it. One name came up with the right content right on topic, and that ultimately led to an engagement.”  Adrian Dayton reporting on the 2010 Law Firm Business Development Forum If the General Counsel of Burger King (market cap: almost 2 billion euros) is shopping for lawyers online, it tells us that the use of internet has changed irrevocably.

Webinar: Online marketing by law firms in Belgium, 2010
Online marketing for lawyers and consultants has changed dramatically in the last few years. The web has matured as a marketing channel, and a set of best practices is beginning to emerge.

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