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branding

How I learned to stop worrying and love the brand
The results of this recent survey by Buddy Media got me t

Bedrijven worden poreuzer dankzij social media
(Dit opiniestuk verscheen oorspronkelijk in De Tijd op 20 juli 2011.)

What John Cleese can teach you about employer branding

Why LinkedIn and Facebook try – but fail – to bring value to B2B brands
Both LinkedIn and Facebook are obviously trying to become more attractive to B2B marketeers, and yet

The war for talent: what John Cleese can teach you about employer branding
Super market chain Sainsbury was one of the first employers worldwide to appoint an ‘Employer Brand Manager’.

CASESTUDY AXXON
How to create a brand and address members for a unified professional association?

Creative Studio
Enkele conclusies uit recent onderzoek naar merkwaarde (‘branding’) (“Brands and Branding: Research Findings and Future Priorities”, Keller & Lehman, 2006):

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