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Le Marketing, les Relations Publiques ou le digital : qui doit s'occuper des médias sociaux dans les entreprises ?
Enquête intéressante de Buddy

LinkedIn: une utilisation professionelle plutôt qu'une simple présence
Le secteur des services professionnels prend lentement mais sûrement conscience qu’il sera lui aussi touché par la montée des médias sociaux.

Social media is about values... and ego
Anyone trying to build an online brand presence must ask themselves: what exactly is it that people do on social networks? Why are they there?

Three sustainable social media strategies
During my last social media training at Belga, one of the participants popped up an interesting social media dilemma.

Why LinkedIn and Facebook try – but fail – to bring value to B2B brands
Both LinkedIn and Facebook are obviously trying to become more attractive to B2B marketeers, and yet

Allen&Overy, DLA Piper, Eversheds reveal their social media strategy
In the May issue of PLC Magazine, top firms Allen&Overy, DLA Piper and Eversheds discussed their use of Twitter as a communicati

Using LinkedIn professionally instead of just being "on LinkedIn"

Using LinkedIn professionally instead of just being "on LinkedIn"
The professional services industry is slowly but surely becoming aware that they too will be affected by the rise of social media.

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