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Walmart-Amazon 1-0
Le Facebook bashing a commencé.

Les enseignements à tirer par les entreprises de la stratégie de médias sociaux du Club de Bruges
Depuis que les Diables rouges jouent pleinement le jeu de l’interaction avec leurs fans, ‘l’engagement des fans’ est tendance.

Comment créer un blockbuster grâce aux médias sociaux ? Les sept leçons marketing de 'The Hunger Games'
C’était attendu par tous les connaisseurs du box office : ‘The Hunger Games’ était un des films à garder à l’œil cette année.

Social media: 7 reasons why your boss isn’t convinced it works
Lately, I’ve been wondering about the lack of social media enthusiasm on the part of the C-suite.

Le Marketing, les Relations Publiques ou le digital : qui doit s'occuper des médias sociaux dans les entreprises ?
Enquête intéressante de Buddy

How I learned to stop worrying and love the brand
The results of this recent survey by Buddy Media got me t

Social media is about values... and ego
Anyone trying to build an online brand presence must ask themselves: what exactly is it that people do on social networks? Why are they there?

Why Google+ faces an uphill battle as a 'me too' social network
Today, Google announced its renewed concept for social media – after the failed Google Buzz, it’s Google’s second attempt to knock the Facebook juggernaut off course.

Pfizer Belgium launches social media presence in collaboration with FINN
Pharmaceutical communication often faces a healthy dose of scepticism towards the organisation sending out the message. It’s also strictly regulated in most countries.

Three sustainable social media strategies
During my last social media training at Belga, one of the participants popped up an interesting social media dilemma.

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