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How I learned to stop worrying and love the brand
The results of this recent survey by Buddy Media got me t

FINN Survey: "Law Marketing Trends Belgium" 2011
FINN PR asked 50 of the most influential Belgian business law firms which trends they expect to emerge in law marketing in 2011. Most law firms report that they expect the era of the 'rai

On the origin of functions: why the legal sector is increasingly embracing marketing and communications.
In nature, birds have developed the most incredible features and behaviour to impress

Online marketing by law firms in Belgium
(You can also download this paper as a PDF file. Opens a new window) INTRODUCTION: THE BURGER KING CASE “At the Law Firm Business Development Forum, Anne Chwat, General Counsel of Burger King, told the story of being surprised with a class action suit for violating an anti-trust rule she didn’t know existed.What did she do? She did a search for it. One name came up with the right content right on topic, and that ultimately led to an engagement.”  Adrian Dayton reporting on the 2010 Law Firm Business Development Forum If the General Counsel of Burger King (market cap: almost 2 billion euros) is shopping for lawyers online, it tells us that the use of internet has changed irrevocably.

Webinar: Online marketing by law firms in Belgium, 2010
Online marketing for lawyers and consultants has changed dramatically in the last few years. The web has matured as a marketing channel, and a set of best practices is beginning to emerge.

Marketing to existing clients: are you giving enough?
Most professional services firms claim to know that their most valuable leads for new business are current or former clients.

Marketing and branding for law firms: beyond positioning
TABLE OF CONTENTS Shortcomings of a positioning strategy for law firms Branding: the "house of brands" versus "the branded house" Branding the law firm through media exposure   ABSTRACT Most business law firms try to differentiate themselves on client benefits that do not differentiate them from the competition. "Positioning" law firms is therefore not the most succesful strategy in the current landscape. Law firms are starting to see the need for branding efforts, although most law firms are locked into a "house of brands" strategy rather than a "branded house" strategy. The author enumerates why more efforts should go to branding law firms through media exposure.   

Using LinkedIn professionally instead of just being "on LinkedIn"
The professional services industry is slowly but surely becoming aware that they too will be affected by the rise of social media.

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