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What John Cleese can teach you about employer branding

Why LinkedIn and Facebook try – but fail – to bring value to B2B brands
Both LinkedIn and Facebook are obviously trying to become more attractive to B2B marketeers, and yet

Allen&Overy and Linklaters are Belgium's most influential law firms
Public Relations firm FINN and press clipping service AuxiPress are launching a yearly ‘influence’ ranking of the Belgian business law firms, based on appearances in the media.

The war for talent: what John Cleese can teach you about employer branding
Super market chain Sainsbury was one of the first employers worldwide to appoint an ‘Employer Brand Manager’.

On the origin of functions: why the legal sector is increasingly embracing marketing and communications.
In nature, birds have developed the most incredible features and behaviour to impress

Webinar: Online marketing by law firms in Belgium, 2010
Online marketing for lawyers and consultants has changed dramatically in the last few years. The web has matured as a marketing channel, and a set of best practices is beginning to emerge.

Marketing versus business development in law firms
(NOTE: This is the first of a series of FINN guest blogs. Author Robert Sawhney is a law and professional service marketing expert from Hong Kong.

BOEK: "Selling Sucks", Frank J. Rumbauskas.
Frank Rumbauskas, author of the New York Times bestseller ‘Never Cold Call Again!’ and popular marketing consultant and sales coach.

Marketing Communication
The question that reverberates around our offices most often is: “What is the promise?”

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