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Clients & Cases
Social media: 7 reasons why your boss isn’t convinced it works
Lately, I’ve been wondering about the lack of social media enthusiasm on the part of the C-suite.
How I learned to stop worrying and love the brand
The results of this recent survey by Buddy Media got me t
Social media monitoring
Research consistently reveals that social media users are busy discussing companies, brands and services:
Social media is about values... and ego
Anyone trying to build an online brand presence must ask themselves: what exactly is it that people do on social networks? Why are they there?
Why Google+ faces an uphill battle as a 'me too' social network
Today, Google announced its renewed concept for social media – after the failed Google Buzz, it’s Google’s second attempt to knock the Facebook juggernaut off course.
Pfizer Belgium launches social media presence in collaboration with FINN
Pharmaceutical communication often faces a healthy dose of scepticism towards the organisation sending out the message. It’s also strictly regulated in most countries.
Three sustainable social media strategies
During my last social media training at Belga, one of the participants popped up an interesting social media dilemma.
Why LinkedIn and Facebook try – but fail – to bring value to B2B brands
Both LinkedIn and Facebook are obviously trying to become more attractive to B2B marketeers, and yet
PR2.0 course on social media and online PR
Nowadays a company's public relations are increasingly managed online.
Allen&Overy, DLA Piper, Eversheds reveal their social media strategy
In the May issue of PLC Magazine, top firms Allen&Overy, DLA Piper and Eversheds discussed their use of Twitter as a communicati
The team of Kristien Vermoesen understands us perfectly: they are plugged in to the zeitgeist and proactively suggest PR-actions that go straight to the mark.
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