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Social media: 7 reasons why your boss isn’t convinced it works

Lately, I’ve been wondering about the lack of social media enthusiasm on the part of the C-suite.

How I learned to stop worrying and love the brand

The results of this recent survey by Buddy Media got me t

Social media monitoring

Research consistently reveals that social media users are busy discussing companies, brands and services:

Social media is about values... and ego

Anyone trying to build an online brand presence must ask themselves: what exactly is it that people do on social networks? Why are they there?

Why Google+ faces an uphill battle as a 'me too' social network

Today, Google announced its renewed concept for social media – after the failed Google Buzz, it’s Google’s second attempt to knock the Facebook juggernaut off course.

Pfizer Belgium launches social media presence in collaboration with FINN

Pharmaceutical communication often faces a healthy dose of scepticism towards the organisation sending out the message. It’s also strictly regulated in most countries.