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INTRODUCTION: THE BURGER KING CASE
“At the Law Firm Business Development Forum, Anne Chwat, General Counsel of Burger King, told the story of being surprised with a class action suit for violating an anti-trust rule she didn’t know existed.What did she do? She did a search for it. One name came up with the right content right on topic, and that ultimately led to an engagement.” Adrian Dayton reporting on the 2010 Law Firm Business Development Forum
If the General Counsel of Burger King (market cap: almost 2 billion euros) is shopping for lawyers online, it tells us that the use of internet has changed irrevocably.