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branding

How I learned to stop worrying and love the brand
The results of this recent survey by Buddy Media got me t

About us
FINN is a knowledge centre where we incorporate the latest developments in the field of PR, social media and branding into our daily practice.

What John Cleese can teach you about employer branding

Why LinkedIn and Facebook try – but fail – to bring value to B2B brands
Both LinkedIn and Facebook are obviously trying to become more attractive to B2B marketeers, and yet

The war for talent: what John Cleese can teach you about employer branding
Super market chain Sainsbury was one of the first employers worldwide to appoint an ‘Employer Brand Manager’.

CASESTUDY AXXON
How to create a brand and address members for a unified professional association?

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