Press relations course

"The media only convey negative messages about the business.'
"I don't know any journalists so have no chance of any media attention."

These are the kinds of preconceptions that mean that many entrepreneurs shrink away from seeking any contact with journalists. However media attention is a highly effective and inexpensive means of communication.

During an accessible workshop our very own FINN consultants address the most important aspects of media relations: Is my news real 'news'? How do I approach the press? How do I compile the perfect press release? Which common errors must I avoid when formulating press releases? Which media are best suited for the message my company wants to convey?

Media as a marketing channel: inexpensive but highly effective

You don't have to pay anything to appear in the newspaper but that doesn't mean that a newspaper article about your brand or company doesn’t offer any value: half a page in the business newspaper De Tijd is worth at least €11,500. In Het Laatste Nieuws this rises to €21,600 for the same space.

Media attention is by far the best way to attract new customers and employees. A reader pays more attention to press articles than to advertisements and considers news to be five times more reliable than advertising. These are all excellent reasons to maintain good press relations.