Moving from traditional communications to social media took us a lot of reflection and courage: the immediate and accessible nature makes the channel valuable as well as challenging. We needed to take this step as is it the language of a large audience. Fortunately we’ve met FINN!
We’ve closely worked together; FINN quickly understood the challenges of communicating in a pharmaceutical environment. In addition to giving us customized training, they proposed a social media approach that perfectly fits our goal: telling fresh, relevant, accurate and engaging PFIZER stories.