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About us

“Make friends. Be interesting.”

FINN is a knowledge center, where we put new scientific insights in branding, neuromarketing, community relations, reputation management and crisis communication into daily practice.

We were one of the first firms in Belgium that was natively digital: we have a strong track record and tried and tested models to connect our client's owned media (blogs, social media,...) to their earned media efforts (PR). 

We also believe in freely sharing our knowledge. We do that on our blog, in our monthly webinars and on conferences. Our FINN blog was voted ‘one of the most interesting blogs on marketing and sales’ in 2012. 

How we work: "lean PR"

In our work, we are influenced by the ‘lean’ methodology as it was invented by Toyota and popularized by Eric Ries’ ‘The Lean Startup’. For us, lean PR means that we try to avoid all forms of waste and false productivity and that we prefer to execute an overarching strategy in well defined ‘sprints’ with clear deliverables and deadlines. This saves us time – and our clients money.

About the team

FINN was founded in 2006 by Raf Weverbergh and Kristien Vermoesen, both former journalists whose work appeared on national and international media like VRT, De Tijd, Humo but also Rolling Stone, Daily Mail and the South China Morning Post. In the past years, Kristien and Raf have assembled a team of experienced consultants who share their values and mission. Read more about the FINN team.

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Picture: Ivan Put