Our approach to content marketing is straightforward: we want to learn new ideas, understand them and present them to our readers in a way that is attractive, even fun, as well as actionable. Read more.
Word of mouth is one of the most important, but also one of the least understood aspects of PR, which is why we Read more.
De afgelopen decennia steeg de interesse in crisiscommunicatie en reputatiemanagement zowel bij praktijkmensen als academici. Read more.
For all the hype surrounding social media, there’s still a lack of good research showing the effects of social media on building a relationship between a brand and its consumers. Read more.